Marketing effectively isn’t all about the size of your budget; it’s about your audience. Even though you may be faced with a shoestring (or even a nonexistent) budget, one thing you do have is time. You most certainly can market your business on a shoestring, as long as you’re willing to put in the time and effort. Let’s jump right into it.
1) Understand Your Audience
Regardless of your budget, understanding your audience is at the core of being able to market your business so that you attract the right audience.
2) Blog, Blog, Blog
Your blog is the base from which all action should take place. It doesn’t matter whether or not you pay for your blog; everything you do should be on your blog before you post it anywhere else.
3) Facebook Pages Are a Must
Sign up for a Facebook Page for your business, then announce every new blog post, every new bit of information on that page, always linking back to your blog in the process.
4) Set up a Pinterest Account
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